Experimental Philosopher Jonathon Keats
Jonathon Keats is still searching for the perfect job title. In the meantime he’s making do with “experimental philosopher,” though he’s also been called a conceptual artist and a poet of ideas. His chosen form is the Gedankenexperiment, brought to life and acted out. In his decade-plus career he has “genetically engineered God,” made porn movies for plants, built a church to science and hustled extra-dimensional real estate. His latest venture: a consulting firm that trains bacteria for careers in corporate management. Microbial Associates has its public launch event at Modernism Gallery in San Francisco on October 21st.
Ludic, yes, but not ludicrous. For all the funning there’s a serious intent at the heart of Jonathon’s antics. By taking ideas to unreal extremes, Jonathon aims to explore the very real implications of our beliefs.
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One-room schoolhouse: under the banner of Microbial Associates, Jonathon Keats is teaching business principles to bacteria in classrooms like this one. But his real hope is that we’ll learn from them. Photo courtesy of Modernism Gallery, San Francisco.